The first thing you need to know about blogging for money is not to fall for any off the many bullshit scams you see advertised online. For example:
Since that’s out of the way you need to understand one very important fact. Blogging for money is not easy! It’s going to take hard work, time and most important patience. It would be great to simply create a blog, create a few posts and receive thousands of visitors but if it were that easy more than 2% of people who attempt to make money online from blogging would succeed.
Before I get into using WordPress, plug-ins and search engine optimization (Future lessons that will be posted here.) the most important thing you need to think about is what is your blog going to be about? If you’re stumped right now simply think about what it is that you know best. For example, if you’re a mortgage broker perhaps you would want to create a blog about homeownership, how to qualify for a home purchase or how to refinance your mortgage. What I’m getting at is that you need a niche. Something that your blog will become known for as a go to resource for whatever your niche will be.
STEP 1 – Select your niche!
If you don’t have a niche jut yet take some time to think about. If you do have a niche or a niche that you’ve already decided on don’t get too excited just yet. The next thing you have to do before anything else is find out how competitive your niche is. If you hadn’t thought of this just yet don’t feel bad. In my opinion this is where the majority of people get tripped up. A person has a niche, registers a domain name, opens a hosting account and starts blogging only to realize some time later that their niche is saturated and that there are a handful of blogs that dominate that niche. Whatever the niche is that you’ve decided on go to Google Search and type in a few keywords that you would type if you were searching for your niche. For example, if you’re niche is how to save money on household expenses you may want to go to Google and search for ‘how to save money on groceries.’ Look at how many web pages are indexed under that search term and visit the first five sites under the search term. This is not to say that you’re blog cannot be successful in a competitive niche, it just means that you will have to work much harder and it will take you more time to achieve your search rankings.
STEP 2 – Know your competition!
You now have a niche and know what your competition is doing. You feel comfortable and are ready to move on. Your next step is to decide on a domain name. Of course you can always get a free WordPress blog at WordPress.com but if you’re serious about making a go at making money online by blogging you NEED to register your own domain name. Your own domain name will allow you to brand your blog and hosting your blog on your own web hosting account will provide you with the maximum amount of control over your blog. It used to be that you could simply register a domain name and rank number 1 for that keyword in Google. For example my blog used to be ranked #1 on Google for ‘stupidity is contagious’ but now sits ranked at #6. Google is not giving a massive amount of weight to the domain name anymore but does give some weight. Either way, finding a domain name that is centered on your niche is not 100% necessary. Keep in mind that .com domain names with common terms are difficult to come by. People register these domain names and attempt to sell them at a premium price but there is no need to go that route. For example, some time ago I was thinking about creating a blog with a niche of visiting new york city. Yes, it is a saturated market but I know that if I had chosen to enter that niche I could have a successful money making blog. When I started researching domain names the obvious choices were taken but I decided on an available domain name that would have ranked well regardless. IdealVisitNewYorkCity.com! The most important thing was that I had “visit new york city” in the domain name and I could have used the word “ideal” to separate my blog for the rest. I decided against creating that blog as I didn’t have the time and still don’t for that matter. Take your time when deciding on a domain name and make sure you run the domain name by a few friends and family members. Of course I’m here to help as well so if you want to run your niche and domain name by me simply contact me through the contact form on this blog and I will give you my honest advice.
Step 3 – Select your domain name!
To recap Lesson #1 on How to Blog for Money;
1. Select your niche!
2. Know your competition!
3. Select your domain name!
Stay tuned for Lesson #2 on How to Blog For Money.