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Proving Stupidity is Contagious!

Browsing Posts published in December, 2010

No wonder the New York City school system is going down the crapper and will continue to do so with the appointment of Cathie Black as Chancellor of NYC Schools.

With the impending departure of super failure, accomplished absolutely nothing, business background a-hole Joel Klein the obvious choice for Mayor Douche was to appoint a woman who has never attended a NYC school, sends her children to private school and has no educational expertise or experience. WTF!!!????

Now just imagine appointing a NYC commissioner of police who was never a police officer or a FDNY chief who was never a firefighter. Doesn’t make much sense does it? So the failure of a mayor, spend millions on my campaign and barely win after over turning term limits appoints a fucking publisher?! Better yet, she gets a waiver from the state education commissioner for having no background in education because she’s qualified? Sorry but being a publisher does not qualify a person to run NYC Schools. Why not appoint a guy who owns a 10 Dunkin Donuts Franchises because he’s good with numbers?

A group of parents filed a lawsuit over the appointment and a civil rights lawyer filed a petition in Supreme Court in Albany but the end result will be that Cathie Black is Chancellor! As a parent I’m super pissed that this woman was appointed and furious that all efforts to remove her will fail.

Fucking ridiculous!

Sorry STAT!

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As you all know I’m a huge fan of David Lee and had preferred that the Knicks resigned Lee as opposed to bringing in Bosh or Stoudemire. All I can say is although I still am a huge David Lee fan I’m oh so happy that Ama’re is with the Knicks. As of this writing the Knicks are 12-9 and have won 9 of their last 10 games.

I know it’s early in the season but suffering through losing season after losing season I actually have hope that the Knicks will make the playoffs and tune into every game excited that the Knicks have a chance to win as opposed to years past when I tuned in and wondered how much they would lose by or how much of a lead they would blow in the 4th quarter before losing.

I always thought that STAT (Standing Tall and Talented) was a good player but watching him play game after game has given me a new appreciation. The guy plays hard every night and although he was forcing shots at the beginning of the year, it seems that he’s settling in. It’s as if each time he gets the ball he makes a smart pass, scores a hoop or goes to the line. Long story short he’s a dominant franchise player not seen in these parts since the glory days of Ewing and company.

I know it’s early but I feel like my boys will be playing playoff ball this year and it will be due by and large to STAT. Hey Amare, my bad, welcome to NYC and GO KICKS!!!!!!!!!!!!!

This is one of those times when I’m almost left speechless about how original a company can be. Luckily for you, I can never be left 100% speechless and rushed to my computer to write this review.

So what exactly does PlumReward offer? They offer the ultimate customer loyalty and mobile marketing solution available. Ok, I know what you’re thinking. I own a business and already have a customer loyalty program in place. I hand out a business card and stamp it each time my customer comes in and give them something after 10 visits. Well that’s great but how do you assure that the customers come back other than to get their card stamped? Also, what happens if your customer loses his or her card? I would guess that you do nothing and your customer gets screwed like I did when I lost my damn coffee card. Now if you own a business and don’t have a customer loyalty program I will politely ask; “What the hell is wrong with you?!”

I know there are hundreds of companies trying to get business owners to utilize mobile marketing yet they all fail miserably. Why? I may come across an ad in a newspaper asking me to text Massage to 55329 but why should I want to? I’ve never been to your business and don’t want a business I never been to sending me text messages. However, PlumReward has eliminated all the challenges associated with mobile marketing. Here’s an example;

I love going to your coffee shop. I stop by every morning before I get to the train station and buy a large coffee and a muffin. Each day I come in and get my loyalty card stamped so I can get a free muffin after I buy 10 cups. However, today I come in and see a device the size of a blackberry in front of the register. When I go to pay you, you ask me if I would like to become a member of your card less customer loyalty program. I love your shop but hate having your stupid card in my wallet so I say yes. I enter my cell phone number into the device and it logs my visit. An hour after I leave I get a text message asking me if I want to receive special offers by text message from your shop. I reply YES. Now I don’t have to carry a card around with me anymore and you can send me a text message whenever you want.

It’s a crappy day business and weather wise a few weeks later so you decide to send a text message promotion to me and your other customers that if I buy I cup of coffee from you today, you’ll give me half off on any breakfast sandwich. I get your message, go to your store and enter my unique 9 digit coupon code into the device and show it to you.

According to PlumReward, approximately 50% of the customers who enter into a store’s customer loyalty program will also agree to receive text message offers as well. So let’s say you have 2,000 customers enter into your loyalty program, you may also get around 1,000 customers who want to receive text message offers from you as well. These are 1,000 customers that you can send one day only coupons, multi use coupons and one time use coupons to. On a day where business sucks you send a message out and get a hundred or so people in. Since there is a 9 digit coupon code tied to the cell phone number you don’t have to worry about people forwarding the message to their friends who will only come in because of the offer.

PlumReward provides all of their clients with a merchant control panel where the client can see how successful their campaigns are, how many members they have in their loyalty program and how many customers are also receiving text message offers. PlumReward also gives their clients a FREE keyword and a FREE listing on their consumer site which helps build up the clients’ database.

I love PlumReward so much I feel like opening a damn store just so I can use it. This company is huge in Florida and Georgia but it’s odd to me that I haven’t seen these devices here other than a few places. New York City is supposed to be the business capital of the world so it leads me to believe that PlumReward is new to the market here or that New York City business owners are stupid as hell. If you own a business, whether in New York City or elsewhere do yourself a favor and get in touch with PlumReward by visiting http://www.PlumReward.com If you’re a consumer and what to see what businesses are using PlumReward in your area visit http://www.MyPlumReward.com

I see big things for this company and the businesses that aren’t dumb and begin to utilize PlumReward and their awesome solution. I found this short video on YouTube so check it out –


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